Google has recently declared an end to its domain registration services through Google Domains.
In a move that might have escaped the notice of many, Google has recently declared an end to its domain registration services through Google Domains. This service, which had been a core offering for nearly a decade, ceased accepting new domain registrations on September 7, 2023. Instead, Google has selected Squarespace, a prominent website builder and hosting platform, to take over its domain services.
The announcement about halting new domain sales was subtly made on the Google Domains website and interestingly, is only visible when browsing in incognito mode or when logged out. This low-key communication approach might have left some customers unaware, though keen-eyed visitors spotted the change on the specified date.
Squarespace, now stepping in as the new provider for Google's domain services, lists domains starting at $12/year, maintaining the price range Google had previously set for average domains. The integration goes beyond a mere transfer; during the signup process for Google Cloud products, customers are now directed to purchase domains directly through Squarespace. This partnership facilitates an easier setup and integration of various Google services, streamlining the user experience.
For existing Google Domains users, the transition has been designed to be smooth, with no immediate changes to how they manage their domains. Google assures that all established management systems will remain operational. Users can continue to manage their domains as before during the transition period. However, any additions to their domain portfolio would need to be made through Squarespace, which is now the registrar of record.
This strategic shift suggests a streamlining of operations by Google, possibly allowing the tech giant to concentrate more on its core products and services. By partnering with Squarespace, Google leverages a platform that specializes in domain management and related services, ensuring customers have access to dedicated support and enhanced features tailored to domain management.
When choosing a registrar for your domain name, the options are plentiful, but not all are created equal. Here are some key recommendations to help you make the best choice:
Opt for a registrar that has been in business for several years. A long-standing presence in the domain registration field generally indicates reliability and a proven track record of serving customers effectively.
Price is an important factor when registering a domain. Often, prices can vary significantly between registrars. Don't hesitate to shop around and compare the prices of domain registrations across different providers. Looking for promotions and discounts can also lead to substantial savings.
Before you turn to the big international registrars, check out the offerings from local providers in your own country. Local registrars often provide competitive pricing and might offer better customer support tailored to your local needs and time zones. Additionally, they might include local domain extensions at better rates, which can be a crucial factor in your domain strategy.
By following these guidelines, you can ensure that you choose a reliable and cost-effective registrar for your domain needs, setting a solid foundation for your online presence.
